The Decision Maker

Reinventing the Member Engagement Model: [Video]

Posted by Mark Portz on Dec 20, 2016 10:52:36 AM

 

 The single greatest challenge for credit union CEOs is figuring out how to stay relevant to a member base that does its banking using their phones.

Credit unions need to connect data to breakdown silos and create a member experience that feels like the credit union understands your life and knows just what to recommend at the right time. Fitness/health apps have become masterful at creating impactful user experiences that provide detailed and precise information to the company. The end result is predictive and prescriptive product offerings that create personalized user experience that promotes trust, retention and advocacy.

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Topics: Value, Member Engagement

Identifying & Measuring Value the Credit Union Gives its Members

Posted by Anne Legg (Thrive) on Oct 27, 2016 10:23:00 AM

Value is a difficult term to quantify as it has many interpretations. Fortunately, Eric Almquist, John Senior and Nicholas Bloch from Bain & Company have tackled this problem and published their findings in a recent issue of Harvard Business Review.

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Topics: Credit Unions, Value

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You now have more information at hand about your credit union than ever before. But are you using it to "out-think" your rivals? If not, you may be missing out on a potent competitive tool.

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