The Decision Maker

Reinventing the Member Engagement Model: [Video]

Posted by Mark Portz on Dec 20, 2016 10:52:36 AM

 

 The single greatest challenge for credit union CEOs is figuring out how to stay relevant to a member base that does its banking using their phones.

Credit unions need to connect data to breakdown silos and create a member experience that feels like the credit union understands your life and knows just what to recommend at the right time. Fitness/health apps have become masterful at creating impactful user experiences that provide detailed and precise information to the company. The end result is predictive and prescriptive product offerings that create personalized user experience that promotes trust, retention and advocacy.

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Topics: Value, Member Engagement

Moonshots, Taco Bell, and Member Engagement at Credit Unions

Posted by Mark Portz on Dec 19, 2016 11:17:35 AM

In the first episode of the BIGcast Data Analytics Series, John Best speaks with Anne Legg of THRIVE about credit union growth and member engagement. The financial services industry is changing rapidly, and credit unions need to keep on top of innovative technologies and competitive threats. As John and Anne discuss, big data has become a necessity for credit unions to continue to thrive.

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Topics: Member Engagement, Podcast, BIGcast

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You now have more information at hand about your credit union than ever before. But are you using it to "out-think" your rivals? If not, you may be missing out on a potent competitive tool.

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