The Decision Maker

Millennials in the House: Leveraging Data about Your Young Members to Attract More

Posted by Peter Keers, PMP on Jul 17, 2018 10:03:00 AM

“Where are the millennials?”. This question has been echoing throughout the credit union industry since this age group (18-36 year olds) was first seen on the horizon in the post-9/11 landscape.

After the Great Recession of 2008, millennials were expected to flock to credit unions due to their well-documented distrust of banks. Yet, it hasn’t happened.  There are estimated to be 71 million millennials but too few are becoming credit unions members. About a third of older age groups (Baby Boomers, Gen-X, etc.) are credit union members but only about 25% of millennials are.

This is a problem since the conventional wisdom is that once a young person becomes a member, he or she is liable to stay as a credit union member for a long time.

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Topics: Millennials, Marketing

Winning with Data: Top Analytics Use Cases for 2017

Posted by Brewster Knowlton (The Knowlton Group) on Jan 5, 2018 11:01:00 AM

Data is rising at an incredible pace, covering all aspects of a consumer’s life. In the past two years, more data has been created than in the entire previous history of the human race. (1)

2017 has certainly been the year that data and analytics has redefined the financial services industry. For those financial institutions leading the way in data analytics initiatives, a survey reported that 48% of organizations are achieving measurable results from their data analytics investments – the first time the survey has found a near majority since it began in 2012. (2)

As we look back on data analytics maturity in 2017, here are a few highlights of use cases shared by financial institutions that are experiencing real value—and a substantial return on investment from their analytics initiatives.

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Topics: Marketing, Case Study

6 Steps To Deliver Omni-Channel Experiences

Posted by Nate Wentzlaff on May 18, 2015 11:00:00 AM

In an age of increasingly complex relationships, members expect an omni-channel relationship with their credit union.

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Topics: Marketing, Membership, Digital, Data Analytics

The Digital Revolution: Prepare for the Millennials!

Posted by Nate Wentzlaff on May 1, 2015 10:53:00 AM

As a generation who has been raised online begins its financial journey, digital demands on financial services will begin exploding

The credit union industry is the middle of a digital revolution.  As technological innovations continue, members will shift toward digital channels to interact with their credit union.  Basic transactions continue to take place though online and mobile banking channels where members can take control of their financial needs.  Depositing checks, transferring money, and paying bills can all be accomplished through this channel.  Members no longer need to rely on the branch for basic transactions.  The main drivers of digitization are the millennials who were born at the advent of the internet.  Their lives have been surrounded by the interconnected digital world.  Consequently, they will demand a digital credit union that meets all of their financial needs when (and where) they need them.

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Topics: Millennials, Data Analytics, Marketing, Digital

How Credit Unions Can Leverage Big Data [Video]

Posted by Austin Wentzlaff on Feb 5, 2015 11:30:00 AM

 


 OnApproach's Founder and CEO Paul Ablack discusses today's evolution of Big Data and how credit unions can benefit from this increasingly refined information to provide more specific products and services for enhanced value.

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Topics: Reporting and Analytics, Business Intelligence, Big Data, Credit Unions, Data Integration, Marketing, Data Pool, Video, Podcast, Collaboration, Analytic Data Model, Digital, Lending, Data Analytics

The Recommendation Engine: Using Big Data to Improve Mobile Banking Applications

Posted by Austin Wentzlaff on Sep 11, 2014 7:42:00 AM

“…credit union members are being conditioned every day to expect more personalized information at their fingertips through all aspects of their lives. This information expectation will soon, if not already, be a top strategic priority…” – Paul Ablack, Founder and CEO of OnApproach

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Topics: Big Data, Credit Unions, Marketing, Digital