The Decision Maker

Robo-Analytics: Artificial Intelligence in the Credit Union of the Future

Posted by Peter Keers, PMP on Jun 12, 2017 12:01:00 PM

A recent Forbes magazine article by Randy Bean and Thomas H. Davenport notes how General Electric (GE) is making a bold transformation into a “digital industrial” company. In the past ten years, GE has taken important steps to capture massive amounts of data (massive = “Big Data”) from devices throughout the enterprise. At first, it seems GE applied conventional analytics to find ways to increase revenue, cut cost, and many other beneficial outcomes. While analytics continues to be a critical part of GE’s evolution into being a digital industrial company, GE is taking a further step forward into the emerging areas of artificial intelligence and machine learning.

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Topics: Machine Learning, Digital, Artificial Intelligence

The Purpose of Analytics

Posted by Nate Wentzlaff on Nov 1, 2016 12:04:37 PM

As credit unions continue to invest in analytics solutions, they should focus on the purpose of analytics; Making data-driven decisions to better serve members.

Big data and analytics are a couple of the most used buzzwords throughout the credit union movement.  You can’t avoid these terms no matter where you try to hide. Many vendors promise analytics that will be a panacea to the movement. They continue to make bold claims that are sure to perk an executive’s ears (and drive sales for the vendor). Although there are many powerful products available to credit unions, they must understand the purpose of analytics before they begin their journey.

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Topics: Analytics, Machine Learning, Data-Driven

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You now have more information at hand about your credit union than ever before. But are you using it to "out-think" your rivals? If not, you may be missing out on a potent competitive tool.

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