The Decision Maker

Credit Union Analytics Comes of Age: 9 Essential Guidelines

Posted by Peter Keers, PMP on Jun 6, 2017 11:04:00 AM

A fascinating new report by McKinsey & Company highlights that credit unions can drive organizational value by creating an analytics culture.

The report recognizes that financial services analytics has reached a point where marketing was in the 1970’s for the banking sector. Prior to that time, sales and marketing initiatives for credit unions and banks were rare. In 2017, a credit union would find it difficult to survive without some level of marketing effort.

Read More

Topics: Analytics, Company Culture

Championing a Data-Driven Culture

Posted by Aaron Wang on Mar 21, 2012 8:55:38 AM

The 2011 MIT Sloan Management Review and IBM study, Analytics: The Widening Divide showed how organizations that promote a data-driven analytics culture can create competitive advantage.

The hallmark of a data-driven culture is an expectation that all significant decisions are based on analysis of data. A cultural norm in most organizations is decisions based on intuition or “gut” are as acceptable as data-based decisions. Not surprisingly, the less data-oriented culture is unlikely to document cause-effect outcomes of its decisions so learning from experience is hindered.

Read More

Topics: Analytics, Company Culture

Subscribe to Email Updates

You now have more information at hand about your credit union than ever before. But are you using it to "out-think" your rivals? If not, you may be missing out on a potent competitive tool.

This blog will:

  • Educate subscribers about data integration and Big Data and Analytics.
  • Provide tips and best practices.
  • Provide entertainment.
  • Share ideas and expertise.

Recent Posts

Posts by Topic

see all