The Decision Maker

Championing a Data-Driven Culture

Posted by Aaron Wang on Mar 21, 2012 8:55:38 AM

The 2011 MIT Sloan Management Review and IBM study, Analytics: The Widening Divide showed how organizations that promote a data-driven analytics culture can create competitive advantage.

The hallmark of a data-driven culture is an expectation that all significant decisions are based on analysis of data. A cultural norm in most organizations is decisions based on intuition or “gut” are as acceptable as data-based decisions. Not surprisingly, the less data-oriented culture is unlikely to document cause-effect outcomes of its decisions so learning from experience is hindered.

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Topics: Analytics, Company Culture

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You now have more information at hand about your credit union than ever before. But are you using it to "out-think" your rivals? If not, you may be missing out on a potent competitive tool.

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