Workers Credit Union Partners with OnApproach for Enterprise Data Analytics

Posted by Mark Portz on Jul 13, 2017 11:02:00 AM

Minneapolis, MN (July 13, 2017) – OnApproach (, the leading provider of Big Data and Analytics for credit unions, is excited to announce Workers Credit Union (Fitchburg, MA) is the latest to join the collaborative Credit Union Data Integration and Analytics Platform after signing an agreement to implement the OnApproach M360 Enterprise.

“We are very excited to be working with OnApproach to integrate our numerous data sources and position Workers Credit Union as a truly data-driven organization. Prior to engaging with OnApproach, our analytics capabilities have been limited. We are looking forward to enabling a single source of truth for our member data, enterprise-wide. We believe our members deserve the best, and the analytics capabilities provided by OnApproach M360 is a major milestone, allowing us to get a much more holistic understanding of our members, and how we can best serve them as individuals,” said Doug Petersen, CEO, Workers Credit Union.

Workers Credit Union (asset size: $1.54 Billion, core processor: Fiserv – DNA (hosted through COCC – Insight)) was looking for a solution to connect their various data sources and provide reliable, scalable reporting throughout the organization. With the plethora of innovative fintech startups and bank offerings, credit unions are at risk of falling behind the expectations of members and prospective members. Data analytics provides an opportunity for credit unions to paint a more complete picture of members, and better serve them based on their unique needs. OnApproach M360 exists to provide a collaborative, core-agnostic, solution so all credit unions can leverage data for informed decisions, increased profitability, and positive member experiences.

“Executing an effective analytics strategy has proven to be a necessary, but challenging tasks for financial institutions. We are excited for Workers Credit Union to have made it this far in their analytics journey, and we look forward to working with WCU as they unleash the power of analytics throughout the organization,” said Paul Ablack, CEO, OnApproach.

About OnApproach

OnApproach is a CUSO that focuses on providing credit unions with the power to use data as a competitive advantage both independently and cooperatively.  With OnApproach, credit unions can now harness the value of Big Data/Analytics through integration, advanced reporting, and predictive analytics.  This deeper understanding of data allows credit unions to discover vital trends in member behavior, resulting in improved financial performance, reduced risk, and enriched relationships with members.

Contact Information

Austin Wentzlaff, Director of Business Development 

(888) 523-6121 Ext. 110 

About Workers Credit Union

Workers Credit Union is a state-chartered credit union headquartered in Fitchburg, Massachusetts. The credit union was established in 1914, has more than $1.5 billion in assets, over 93,000 members, and operates sixteen full-service branches located in Fitchburg, Acton, Chelmsford, Gardner, Groton, Lancaster, Leominster, Lunenburg, Orange, Westford, and Townsend.

Contact Information

Joanne White, Senior VP Technology 

Credit Union Data Analytics, Beginning the Journey: Read the Whitepaper