America’s Credit Union Invests in Data Analytics CUSO

Posted by Austin Wentzlaff on Sep 1, 2016 1:16:00 PM

Minneapolis, MN (September 1st, 2016) – OnApproach (, the leading provider of Big Data and Analytics for credit unions, is pleased to announce America’s Credit Union has invested in OnApproach, a Credit Union Service Organization (CUSO).  America’s also selected OnApproach as its Big Data/Analytics provider in 2016.

“We are excited to support OnApproach’s incredibly innovative vision for the industry, to not only provide a robust data integration platform but to also power the entire industry through data and collaboration. At America’s, innovation is key to our strategic growth and remaining competitive. OnApproach’s solution and vision will not only provide us the capabilities to do both but to also provide the best member experience possible.” said Ken Leonard, President & CEO, America’s Credit Union.

The credit union industry is on the cusp of a significant challenge with the potential to disrupt the financial services landscape as we know it. Big Data/Analytics is driving a new breed of analytic competitors (e.g. - Lending Clubs, Apple Pay, Rocket Mortgage, etc.) into what has been a very traditional marketplace. These new entrants are interested in skimming the profitable transaction side of the business while leaving the less profitable and highly regulated settlement side to the banks and credit unions.

As a CUSO, OnApproach is fully committed to providing credit unions with the most robust, yet affordable, Big Data & Analytics solution.  Paul Ablack, CEO of OnApproach, stated “The management team at America’s Credit Union has been a pleasure to work with and we look forward to continuing to strengthen our partnership. America’s provides exceptional insight and continues to prove to be a strong partner.”

About OnApproach

OnApproach is a CUSO that focuses on providing credit unions with the power to use data as a competitive advantage both independently and cooperatively.  With OnApproach, credit unions can now harness the value of Big Data/Analytics through integration, advanced reporting, and predictive analytics through industry data pools.  This deeper understanding of data allows credit unions to discover vital trends in member behavior, resulting in improved financial performance, reduced risk, and enriched relationships with members.

Contact Information

Austin Wentzlaff, Director of Business Development

(888) 523-6121 Ext. 110


About America’s Credit Union

At ACU we are about people. We are member owned, not for profit and committed to your long term financial success. Whether you visit us at a branch, online or contact our call center, expect an experience that is just a little different than other financial institutions. Founded to serve the families of Joint Base Lewis-McChord in 1954, ACU has strictly adhered to the values held by our membership. We’re hard-working, honest and, above all, fiercely loyal to our members.

Contact Information

Ken Leonard, President & CEO


Credit Union Data Analytics: Beginning The Journey Whitepaper

Topics: CUSO, Big Data Investment