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Big Bang Disruption in the Credit Union Industry

Posted by Kim Carlstrom on May 11, 2015 12:31:00 PM

Big Bang Disruption in the Credit Union Industry

During the 2015 NACUSO Conference, Credit Union Industry Disruption and Predictive Analytics drew particular attention from those attending. It was quite clear that significant changes are coming to the credit union industry and those changes will happen quickly.  As John Best, Best Innovation Group ( ), stated during his presentation, there are several credit union industry disruptive trends on the horizon, which include Lending Clubs, mobile banking applications, and changes in payment technology.   

Credit unions lack the resources necessary to tackle these disruptions alone but can leverage industry collaboration to compete against these innovative disruptors.  John Lass', Lass Advisory Services, presentation “Disruption: Are We Next?”, highlighted game changers that have completely redefined industries.  He spoke about “Big Bang Disruptors” like Uber that put an industry back on its heels within a year. To respond to industry disruption he recommends developing an offensive strategy to ensure long term prosperity and that the time to act is now.    

Knowing that credit union industry disruptors are on the horizon, now is the time for the credit union industry to start positioning themselves with an offensive strategy.  Credit unions have huge volumes of data that can be used to better serve members. They can harness the value of this data through predictive analytics and can collaborate with one another to efficiently share best practices to thwart the threat of these disruptors.

Time is of the essence for the credit union industry to collaborate and utilize all of their data, knowledge and best practices as a competitive advantage. The individual credit union doesn't stand a chance against large competitors such as Google and Apple but as a collaborative industry, they have a tremendous opportunity. In support of this, OnApproach, a Big Data and Analytics CUSO, is broadening the scope of its 2nd Annual Credit Union Big Data & Analytics Conference. The scope of the conference will be broadened from an OnApproach user conference to an industry wide conference on Big data and Analytics. The conference will bring together industry thought leaders interested in leveraging data to remain competitive in today’s rapidly changing financial services marketplace.

“Success is about creating benefit for all and enjoying the process. If you focus on this & adopt this definition, success is yours.” – Kelly Kim

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You now have more information at hand about your credit union than ever before. But are you using it to "out-think" your rivals? If not, you may be missing out on a potent competitive tool.

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