The Decision Maker

Anne Legg (Thrive)

Recent Posts

Connecting Data to Create Value and Growth

Posted by Anne Legg (Thrive) on Apr 25, 2017 11:06:44 AM

What would you do if you knew the following information:

  • The make, model, and competition for member's next vehicle.
  • Where members shop, buy their groceries, fast food, and gas.
  • Identify what members are most likely to watch, read and listen.
  • Identify who is currently disrupting your business.

And, if you knew all this, how would you change your products, channels, staff and marketplace position to increase the value to your members? Fortunately for the industry, credit unions have robust amounts of data that can be connected to gain insights to help them better understand their members and improve their lives.

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Topics: Business Intelligence, Data Integration

Identifying & Measuring Value the Credit Union Gives its Members

Posted by Anne Legg (Thrive) on Oct 27, 2016 10:23:00 AM

Value is a difficult term to quantify as it has many interpretations. Fortunately, Eric Almquist, John Senior and Nicholas Bloch from Bain & Company have tackled this problem and published their findings in a recent issue of Harvard Business Review.

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Topics: Credit Unions, Value

An Auto Loan Delivered As A Fitness App

Posted by Anne Legg (Thrive) on Aug 16, 2016 11:08:00 AM

Credit unions need to connect data that will breakdown silos and create a member experience that is beyond anything that currently exists.

But how and who is accomplishing this effectively?

Look no further than the fitness app loaded on your smartphone.

Fitness/health apps have become masterful at creating impactful user experiences that provide detailed and precise information to the company. The end result is predictive and prescriptive product offerings that create personalized user experience that includes trust, retention and advocacy.

Here is an example to demonstrate.

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Topics: Shared Applications, Gamification, Auto Loans

How Can Credit Unions be the Disruptor?

Posted by Anne Legg (Thrive) on Apr 12, 2016 11:30:00 AM

Asked Jim Nussel, CEO of CUNA to the credit unions in attendance at the Minnesota Credit Union Network’s annual meeting held last week in Minneapolis. 

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Topics: Credit Unions, Disruption

Big Data Is The New Black (Oil)

Posted by Anne Legg (Thrive) on Mar 24, 2016 11:30:00 AM

Over 150 years ago, oil was pulled from the ground and thus began a shift in the way Americans functioned. With the advent of the internal combustion engine (that solely operates on oil), people could travel outside of the range of trains and horses, could consume goods from other places more quickly, could experience new products /services and new labor forces were created, suffice it to say society changed.

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Topics: Big Data, Credit Unions

Disrupt… for the Future of Credit Unions

Posted by Anne Legg (Thrive) on Mar 14, 2016 12:53:16 PM

As we look at the future of the credit union industry (or the entire retail financial sector for that matter), it’s pretty clear that innovation is going to be one of the main driving forces of sustainability and relevance.

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You now have more information at hand about your credit union than ever before. But are you using it to "out-think" your rivals? If not, you may be missing out on a potent competitive tool.

This blog will:

  • Educate subscribers about data integration and Big Data and Analytics.
  • Provide tips and best practices.
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